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Sales and Marketing For Ireland

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Social Selling Training Programs ADAPTABLE, BUSINESS SCHOOL STANDARD TRAINING, CUSTOMIZABLE FOR ANY INDUSTRY OR COMPANY STRUCTURE Source: Social Selling Training Programs…

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The Bitter Business

7 Ways to Get Your Content to Produce Sales Leads – Now

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If your content marketing plan is producing a steady flow of sales leads, then save yourself some time and don’t bother reading this article. Every marketing article I read tells me how much business has fallen in love with content marketing and why not. I know from experience that whether selling to consumers or business ...

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The Bitter Business

The Lead Generation Ecosystem

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I am delighted to show you “The Internet Marketing Lead Generation Ecosystem” infographic which was created by Straight North, a PPC service company. What I like about it, is that it is designed to show how multiple online marketing channels can be combined to create an integrated Internet lead generation campaign. With this infographic you’ll ...

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The Bitter Business

How to create an ideal customer profile (and stop selling to the wrong customers)

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If I were to ask you who your ideal customer is, what would you say? When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.” I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end up ...

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Sales and Marketing For Ireland

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A Guide to Content Marketing for Start-ups — The Bitter Business How can content marketing help satisfy a start-ups customer acquisition and quest for growth. Old sales tactics are declining and the push sales cycle can mean a new business is out of runway long before their business gets off the ground with revenue. The rapid change in buyer behaviour for both B2B and B2C means […] via A Guide to Content Marketing for Start-ups — The Bitter Business

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The Bitter Business

A Social Selling Guide for Sales Leaders

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A social selling strategy starts at the top. If sales management and senior executives are suspicious about social media – if they only see risk, their people wasting time clicking “Like” buttons and employees posting funny pictures, then they would be right to draw down the shutters and, in the process, cut off the opportunity ...

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The Bitter Business

Social Selling Influencers

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The Bitter Business is delighted to be named in the TOP 100 BRANDS and influencers for Social Selling. The report complied by Onalytica was to identify which Social Selling brands and individuals were leading the online discussion. They analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales ...

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Sales and Marketing For Ireland

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How to Use Content Marketing the ACD way. — The Bitter Business Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as today’s buyer is more educated and savvy than ever.

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The Bitter Business

How to Use Content Marketing the ACD way.

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Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as today’s buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to social media and content marketing as a ...

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The Bitter Business

The Sales Process

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The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer.  This is an introduction to defining what is process could look like for your company. A sales process could be ...

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Sales and Marketing For Ireland

Contact Us: Here at The Bitter Business, we provide a range of results driven Social Selling, Social Media Marketing, Lead Generation, Sales and SEO activity for clients in Dublin, Ireland and elsewhere. We take a partner approach with every customer, so to find out how we could help improve your business results please submit an enquiry below.

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The Bitter Business

Inbound Marketing Guide

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There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing qualified leads, social selling and lead nurturing are ...

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Sales and Marketing For Ireland

social media marketing strategy – The Bitter Business: The words “social media” can conjure up all types of ideas and meanings. While most people will identify or even use platforms like LinkedIn, Twitter or Facebook, any strategy involving a social element is more than just profiles or getting followers. Being a social business means defining a whole range of actions and goals that match a bigger business. At the heart of it all social marketing is a belief, a concept, and an approach to engaging people for work, pleasure, family, friends or business. There were the ideals from which all platforms were created and I am sure on which new ones will be formed.

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The Bitter Business

Is Digital Selling The Ultimate Sales Channel?

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In a world where generating sales leads is now the biggest challenge facing companies, could digital selling including social selling be the ultimate sales channel for the foreseeable future. In the digitally connected world, to attract buyers attention, a business has to develop trust, this means starting with authentic interactions and engaging on social media. There ...

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Sales and Marketing For Ireland

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A Social Selling Guide for Sales Leaders — The Bitter Business A social selling strategy starts at the top. If sales management and senior executives are suspicious about social media – if they only see risk, their people wasting time clicking “Like” buttons and employees posting funny pictures, then they would be right to draw down the shutters and, in the process, cut off the opportunity […] via A Social Selling Guide for Sales Leaders — The Bitter Business

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Sales and Marketing For Ireland

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TIPS ON WRITING LINKEDIN MESSAGES — The Bitter Business When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers.

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Sales and Marketing For Ireland

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How to Use Social Media To Promote Your Business — The Bitter Business The use of social media is now the most effective way when you need to promote or launch a business or new product.

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The Bitter Business

A Guide to Content Marketing for Start-ups

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How can content marketing help satisfy a start-ups customer acquisition and quest for growth. Old sales tactics are declining and the push sales cycle can mean a new business is out of runway long before their business gets off the ground with revenue. The rapid change in buyer behaviour for both B2B and B2C means ...

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The Bitter Business

The What and How of Sales Enablement

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Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing customer acquisition and shrinking deal sizes ) ...

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The Bitter Business

Connecting Content Marketing to Sales

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How to use content marketing for improved sales enablement is a big discussion point among sales and marketing leaders. Most B2B companies rely on selling by direct sales teams to generate a large percentage of their revenues. For these companies, improving sales performance is a critical business objective, and sales enablement alongside the use of ...

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The Bitter Business

Social Selling Training

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As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a process ...

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The Bitter Business

How to Use Content Marketing the ACD way.

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Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as today’s buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to social media and content marketing as a ...

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Sales and Marketing For Ireland

Sales Training Workshops: The Bitter Business specialise in personalised on-premise sales and social selling training for sales people, sales managers and marketing professionals across a broad range of sectors in Ireland.

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The Bitter Business

Social Media Marketing Tips for Small Business

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Small business can struggle to strategically use social media marketing to get their message out. In fact at times social media can feel a bit overwhelming. The top 10 social network sites, Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine and a host of other niche networks generate huge audience participation for a ...

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The Bitter Business

Social Selling using Data

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Business loves the concept of social selling, tapping into the social networks combined with big data to lower the cost per lead and to speed up the sales and marketing process like never before is appealing. The good news for sales and marketing leaders who want to use social selling as a sales tactic is ...

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Sales and Marketing For Ireland

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(via TheBitterBusiness’s profile on Inbound.org) My experience covers senior and board positions with both start-ups and large organisations including developing social media marketing strategy, online business strategy and sales channels, entering new markets, product strategy, managing multi-lingual sales teams, sales team development, customer acquisition strategies, channel marketing plus implementing “Go to Market” programs/tactics

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The Bitter Business

The Key Elements of Digital Sales Transformation

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Digital transformation and digital sales transformation is much spoke about business strategy terms (there is even Kudos within management circles for mentioning them). But what is it and what can it do for a business is less understood. How can a business benefit from digital sales transformation strategy is a question being asked in many ...

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Sales and Marketing For Ireland

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TIPS ON WRITING LINKEDIN MESSAGES — The Bitter Business When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers.

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The Bitter Business

TIPS ON WRITING LINKEDIN MESSAGES

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When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers. Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Every sales strategy most likely has a multi activity ...

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The Bitter Business

How to Use Social Media To Promote Your Business

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The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these channels ...

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Sales and Marketing For Ireland

B2B Sales Techniques for a Digital World: On the buyer’s journey, sales, marketing and customer service are seen as a single entity. The term “Smarketing” has been thrown into the mix as a means to convey that sales, marketing and customer service have to collaborate more closely. All departments working as one will create a deeper understanding of the journey a customer takes to engage with your company.In the socially connected, social media business world, everything moves at a faster pace and this is driven by the buyer. Any business that hopes to get the attention of the traffic on buyers road then they must understand where the potential buyers are coming from, what they demand along the way, and be wherever they need you to be with the right service.

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The Bitter Business

B2B Sales Techniques for a Digital World

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The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will be ...

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The Bitter Business

Social Selling Training

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As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a process ...

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Sales and Marketing For Ireland

The Sales Process: Regardless of the sales process steps or even the sales methodology you deploy as a company, success in sales hangs on two key locks, the ability to establishing real credibility and the ability to build trust with the buyers. Once your sales model is set up to achieve these two things then revenue will get generated. As buyers are now social in nature (and become digital natives) it is important to understand their journey. It is now all about the buyer as they are in control; they know what they want and when they want it. The key for sales leaders is to make sure that the sales organisations and sales training processes are in line with the buyers signals and expectations.

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The Bitter Business

The Sales Process

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The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer.  This is an introduction to defining what is process could look like for your company. A sales process could be ...

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Sales and Marketing For Ireland

Social Selling using Data: Using the insights from Big Data and Social Conversations, marketing team can now provide sales with the information, behaviours and likely interest triggers for the buyer persona. Then make social selling work by providing highly relevant content that matches these insights. Also a social selling training should be developed so that sales agents learn how, where, and when to connect with buyers and prospects on the various platforms like LinkedIn, Twitter, Facebook, Tumblr and other relevant social media channels.It is the ability for sales to reach buyers in a highly personalised way with the right content, with the right context and at the right moment is the key to social selling in the era of Big Data.

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Sales and Marketing For Ireland

B2B Marketing Strategies: We must all accept that the buyer’s journey is changing. Yes, social media marketing agencies are right when they say business buyers are increasingly relying on social media, social conversations, social reviews and other content as a means of gathering information about vendor solutions. But regardless of what B2B marketing strategy you pursue to generate leads or sales, there is still a huge place for direct human contact via well trained sales people. In the sales process there will always be a place where questions will best be addressed in a personal way especially in higher value deal sizes.

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