The riddle of experience vs. memory | Daniel Kahneman | Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics - exploring the irrational ways we make decisions about risk. #behavioral_economics
Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.
Rory Sutherland talks about a type of problem solving that is simple and intuitive. Following commonsense changes and practical details to get big effects without a lot of expense is at the heart of this entertaining TED Talk. #ILsoluntion #500_07 #karenlogan