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Commercial Transmedia | David H Deans

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Commercial Transmedia – Welcome to the Video Generation The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce. Source: Realtime Report

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Digital Growth Spending will Reach $2 Trillion in 2020 Worldwide spending on digital transformation (DX) technologies will reach more than $1.2 trillion in 2017 – that’s an increase of 17.8 percent over 2016, according to the latest market study by International Data Corporation (IDC). Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Lack of Computer Skills in the Global Networked Economy The OECD, a club of mostly rich nations, recently published a survey on adult skills, which captures…

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Commercial Transmedia | David H Deans

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Digital Games will Become $100 Billion Industry in 2017 Aided by the adoption of popular franchises onto mobile devices, 2016 has seen strong growth in the number of games accessed on smartphones…

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Commercial Transmedia | David H Deans

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Telecom Providers Adapt to New Enterprise IT Demands Enterprise networking vendors and telecom service providers encountered a series of challenges in 2016, as more customers shifted their focus from managing business technology investment to the strategic procurement of products and services related to digital transformation projects. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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New Internet of Things Opportunity for Mobile Operators According to the Juniper assessment, mobile network operators should follow the example of AT&T, Telefonica and NTT DoCoMo, which have set stringent targets for network virtualization. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Systems of Innovation for Ongoing Digital Transformation Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. Source: Business Technology Roundtable

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Commercial Transmedia | David H Deans

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Build a Connected Workforce Strategy for the Digital Economy We know that digital business strategy correlates to stronger financial performance. Yet only 53 percent of the companies responding to the ‘Global Digital IQ Survey’ said their organizations have a common road map of their own business strategy. Source: Strategy + Business

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Commercial Transmedia | David H Deans

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Cloud Infrastructure Services will Reach $55.8 Billion in 2017 The worldwide cloud infrastructure services market grew 49 percent annually, reaching $10.3 billion within Q4 2016, according to the latest market study by Canalys. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Extracting Meaningful Insights in a Big Data World “Digital assistants and smart machines are cool, but the most useful business insights come from combining internal data with a multiplicity of external data sources – whether it be sales, shipments, promotions, financials, or a hundred other things.” Source: Nielsen

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Commercial Transmedia | David H Deans

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How to Use Blockchain in a Global Networked Economy Barclays reported the first blockchain-based trade-finance deal in September 2016. The transaction guaranteed the trade of almost $100,000 worth of cheese and butter between Irish agricultural food co-operative Ornua and the Seychelles Trading Company. Source: World Economic Forum

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Commercial Transmedia | David H Deans

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How Data Science Automation Enables Complex Analytics More than 40 percent of data science tasks will be automated by 2020, resulting in increased productivity and broader usage of data and analytics by citizen data scientists, according to the latest worldwide market study by Gartner. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Worldwide IoT Services Market will Double by 2020 Enterprises are already exploring ways that IoT can be used to achieve higher efficiency, enable data-driven decision-making and develop new revenue opportunities through customer-centric products and services. Source: Digital Lifescapes

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Wireless Commons: More Public Spectrum for Internet Access An extraordinary moment has arrived in the evolution of the internet. For all the transformation that has occurred over the 20+ years since the arrival of the World Wide Web and for the billions of people whose economic, civic and social circumstances have been improved, most people remain without internet connections. Source: Internet Society

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Commercial Transmedia | David H Deans

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Digital Transformation Projects will Drive New IT Investment Worldwide IT spending is projected to total $3.5 trillion in 2017, a 2.7 percent increase from 2016, according to the latest market study by Gartner. However, this overall global growth rate is down slightly from earlier projections of 3 percent. Source: Digital Lifescapes

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How to Reboot Globalization with Social Technologies Today, we have a proxy-based system where a person is represented in the U.N. via her nation-state.

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Commercial Transmedia | David H Deans

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How New Services will Advance the Internet of Things As the Internet of Things (IoT) market matures during 2017, there’s an increased focus on IoT service development, as more vendors explore the various new applications that are helping to stimulate growth in the sector. That said, many more devices will be ‘online’ this year. Many for the first time. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Global Public Cloud Spending will Reach $203.4 Billion Over the 2015 - 2020 forecast period, overall public cloud spending will experience a 21.5 percent compound annual growth rate (CAGR) – that’s nearly seven times the rate of overall IT spending growth. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Digital Assistants are Gaining Adoption on Smartphones Many smartphone users are regularly searching for information through voice commands with virtual digital assistants such as Google Now, Siri, Cortana and Alexa. Nearly 27% of those polled use voice search assistants once a week, and 22% already use them daily. Source: eMarketer

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Commercial Transmedia | David H Deans

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Why Superior IT Vendors Have Forward-Thinking Leaders The senior executives who approve the purchase of business technology, and the industry analysts that influence them, have been very clear that they expect IT vendors to understand and respond to complex digital business transformation agendas. Source: Digital Lifescapes

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Virtual Reality Platforms Gain Many New Use Cases With an influx of standalone VR devices, a greater range of use cases will be explored, broadening the gaming-focused VR market of today. Furthermore, ABI Research anticipates a total market size of $64 billion by 2021. Source: Digital Lifescapes

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Healthcare IT Services Market will Reach $68.3 Billion By 2020, healthcare providers will more than double their spending on technology services, which represents a revenue opportunity of over $9 billion for the healthcare IT outsourcing (ITO) vendors, according to the Everest Group. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Fintech will Transform the Digital Banking Sector By 2021, nearly 3 billion financial services customers will access retail banking via their smartphones, media tablets, PCs and smartwatches – that’s up by 53 percent from this year, according to the latest market study by Juniper Research. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

U.S. Digital Marketing Forecast: 2016 to 2021

U.S. Digital Marketing Forecast: 2016 to 2021By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social advertising while video will scale. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth…View On WordPress

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Commercial Transmedia | David H Deans

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How Digital Audio Drives Mobile App Activity in America In 2017, adult mobile internet users in the U.S. will spend nearly three-quarters of their daily app time conducting five activities: listening to digital audio, social networking, gaming, video viewing and messaging. Source: eMarketer

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Commercial Transmedia | David H Deans

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Why Digital Skills Must Become the Key Jobs Policy Issue “A WorkingNation-produced video which stated that within 20 years, 47% of all U.S. jobs are at risk of being replaced by technology, according to a 2013 Oxford University study.” Source: Knowledge@Wharton

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Commercial Transmedia | David H Deans

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Video Games Market M&A Reached New High in 2016 Last year was a record breaker for games, with Digi-Capital’s Games Report 2017 recording $30.3 billion games deals in 2016.

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Commercial Transmedia | David H Deans

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Demand for Industry Specific Cloud Computing Services Across the globe, cloud computing service applications are maturing and evolving as more C-level executives guide enterprise digital transformation strategies with their industry-specific business requirements. Moreover, the expectation is that cloud services will also comply with region-specific regulations. Source: Digital Lifescapes

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New Blockchain Technology and Security Report by ENISA ENISA analysed the technology and identified security benefits, challenges and good practices. The report identifies that some principles used in the security of traditional systems and in blockchain, such as key management and encryption, are still largely the same. Source: ENISA

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B2B Digital Marketing Ongoing ROI Challenge Only 30% of respondents in a recent survey said social media had met or exceeded their ROI expectations for driving brand awareness, and just 24% said the same about social media’s ability to contribute to lead generation. Source: eMarketer

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Smartwatch Reset: Wearable Tech Vendor Reaction According to the Juniper assessment, multi-functional smartwatches are the most visible smartwatch category overall, but now that initial interest has waned, the segment is consolidating. Source: Digital Lifescapes

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Artificial Intelligence Roundup Offers New Insights Learn how AI-powered tools like chatbots and virtual digital assistants are offering convenience to consumers, and discover why B2Bs are eager to adopt machine-learning technologies. Source: eMarketer

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Commercial Transmedia | David H Deans

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Smart Home Revenue will Reach $195 Billion in 2021 Smart home automation and monitoring devices will grow to over 770 million globally by 2021, representing an eleven-fold rise from just 68 million estimated in 2016, according to the latest market study by Juniper Research. Source: Digital Lifescapes

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Commercial Transmedia | David H Deans

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Why Mobile is the Default Device for Internet Access in 2017 According to eMarketer’s latest estimates, there will be just 17.9 million desktop or laptop-only internet users in the U.S. this year – that’s down from 20.3 million in 2016. And the number is expected to edge lower in the future. Source: eMarketer

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Japan’s Next Quest: Build an Open Innovation Platform The Ministry of Economy, Trade and Industry plans to invest 19.5 billion yen ($172 million) in the new machine, as part of an attempt to revitalize Japan’s electronics industry and reassert Japan’s technical dominance. Source: World Economic Forum

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Digital Marketers: Test Your Artificial Intelligence Know-How Now that consumers are seeing AI play a bigger role in their everyday lives, more and more marketers are adopting the technology.

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Commercial Transmedia | David H Deans

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Research: Software-Defined Perimeter for the Cloud Cloud adoption has soared, and yet recent surveys indicate that security is still a concern. Over 67% of respondents indicated that an inability to enforce corporate security standards represents a barrier to cloud adoption, while 61% noted that compliance concerns pose a barrier. Source: Cloud Security Alliance

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Why Marketers Must Evolve Beyond Inert Social Media Ads eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9%

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Worldwide IT Spending will Reach $2.4 Trillion in 2017 Worldwide vendor revenues for IT products and services are forecast to reach nearly $2.4 trillion in 2017 – that’s an increase of about 3.5 percent over 2016. IDC estimates that global IT spending will grow to nearly $2.65 trillion in 2020 – at an compound annual growth rate of 3.3 percent. Source: Digital Lifescapes

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New Enterprise Machine Vision Applications Gain Momentum “Machine vision is the driver behind advanced mobile AR solutions, particularly in education and marketing, and will define the future success of mixed reality solutions in the enterprise,” said Shelli Bernard, research analyst at ABI Research. Source: Digital Lifescapes

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Why Blockchain will Transform Traditional IT Investment Securities industry incumbents will remain resistant even though open, decentralized systems can reduce the need for massive investments in computer hardware and IT security…

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Data from Wearables will Transform Healthcare Policy The gradual change in direction for fitness wearables to become essential healthcare devices will lead to…

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Mobile Wallet Global Spend to Reach $1.35 Trillion in 2017 The major players in the smartphone ecosystem are driving growth with value-added services. The emergence of several high profile mobile payment service offerings has provided the sector with much needed new growth opportunities. Source: Digital Lifescapes

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How Original Research Drives B2B Content Marketing A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches. Source: eMarketer

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The Disruptive Impact of Emerging Technologies “The potential of emerging technologies to disrupt established business models is large and growing. It is tempting to think of technological disruption as involving dramatic moments of transformation, but in many areas disruption due to emerging technologies is already quietly under way, the result of gradual evolution rather than radical change.” Source: World Economic Forum

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Consolidation in the Global Data Center Colocation Market According to the latest worldwide market study by 451 Research, the global colocation and wholesale market revenue will top $48 billion by 2021 in its latest quarterly release of the Data Center KnowledgeBase (DCKB), which tracks nearly 4,500 data centers operated by 1,193 companies worldwide. Source: Digital Lifescapes

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